3 Blacklist Issues to Watch for With Email Marketing

Blacklisting is defined as when a company’s ISP address is put onto a list that will prevent their emails from reaching designated customers. When the customers alert the internet security companies that certain companies are distributing spam emails, the customers can wreck havoc for the company by having their name added to a listing that prevents further contact from the company.

The blacklisting databases are shared by internet providers, customers and other companies. Essentially, a company who is unfortunate enough to land on a black list is in a bit of trouble. It might lose its good reputation over this snafu, and it will definitely lose present and possibly future customers as well. Internet security companies use these black lists to alert their customers which companies that they should not deal with and the customers take the listings very seriously.

Hence companies should avoid being put onto a blacklist in the first instance. There are three concerns with dealing with blacklists. First, if the company is in the habit of using too many hooks to bring in potential customers, the company may be seen as being less than sincere. For example, if the company sends out emails stating that the recipient has won the lottery, has prize money waiting, or says that the recipient has won an expensive electrical gadget, this company may be blacklisted for sending spam. This email is known as phishing, since it is actually “fishing” for information about the customer.

Typically if a person answers these emails, he or she will be sent to a website that will request sensitive information, personal bank accounts or even passwords before the person can collect the prize. When the recipient realizes he has been duped, it is often too late. The only way the customer can retaliate is to put the ISP address and company on a blacklist so that the next person will not fall for the scam.

Second, unscrupulous companies that pretend to be reputable companies may find that they will get their name blacklisted. If a company is playing on the effect of a larger company logo, or similar name, and sends emails requesting the customers register on sites or buy products from them, that company may find it will wind up on a blacklist instead. Customers do not like to be lied to or fooled into thinking that a company is a national company or representative, when it clearly is not. If a company is interested in staying off of blacklists, then it should deal fairly with the customers that it does solicit with online emails.

Third, if companies use unknown or suspect domains as the return address, the customer or recipient will be likely to report the company on a blacklist. If the company is selling a name brand computer, for example, it should not have a suspicious domain address as the return to address. This will make customers think that the company is only out to steal the customer’s identity or take the person’s credit card information and never send the requested product. Customers should always be able to contact a company, at any stage of the correspondence, and should always be able to get a return email, live chat or real address from the company if any questions arise. If companies heed these three warnings, they will most likely keep their names off of the blacklist for good.

Jamie Colbs is a html email newsletter templates best practices activist advocate for Benchmark Email , a leading Web and permission-based email marketing service.

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Article Source:http://www.articlesbase.com/internet-marketing-articles/3-blacklist-issues-to-watch-for-with-email-marketing-1716597.html


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